What is the Social Web?

The Social Web

Here are the top 5 right now

  • Facebook (over 2 Billion prospective customers)
  • Twitter (250 million prospective customers)
  • Google plus (100 million prospective customers)
  • Linkedin (200 million prospective customers)
  • Foursquare (30 million prospective customers)

As a business you cannot ignore this anymore. In order for a business to succeed today and grow they need to take advantage of these new Social Networks. Businesses use twitter and Facebook to promote products and enforce their brand, to reach out to and connect with customers. You can use LinkedIn on the other hand to connect and network with other businesses and professionals. So how do you take advantage of these Social Networks on your site?

Make your website share-able - add social media buttons to your home page including Facebook "recommend" or "like" buttons, a Google+ button, A tweet button. Convert website visitors into customers. Start a Blog and connect it with your website.

Bring people to your Facebook page. This is an easy way, with a single click, they tell all their friends about you. Point them to you Twitter page and have them follow you (A great way to tell all your customers about new products, services or discounts going on right now). Convert website leads (not a customer but is interested in your product or service) into clients.

Have an App that runs in Facebook where people can look at and get information on your product or service without leaving Facebook. (As of April 2012 - People on Facebook install 40 million applications every day)

The Social Web

Consider these Stats for 2011

  • Facebook had more than half (55 percent) of the world's global audience
  • For every 7 minutes people spent online a minute of that was on Facebook.
  • 3 in every 4 social networking minutes was spent on Facebook.
  • An average Facebook user has 130 friends and likes 80 pages
  • 30 billion pieces of content are shared each month
  • 56% of consumer say that they are more likely recommend a brand after becoming a fan
  • More than 2.5 million websites have integrated with Facebook
  • 34% of marketers have generated leads using Twitter and 20% have closed deals
  • 50 million Twitter users log in every day
  • 1 million accounts are added to Twitter every day
  • 190,000,000 tweets are sent on average per day
  • Billions of tweets were sent every five days in 2011
  • The average user has 115 followers
  • 40% of Twitter users don’t tweet, but instead use it to keep up to date
  • Nearly 500,000 users are added each day
  • Tweets that include verbs have a 2% higher shareability than average tweets
  • It is the only Social Network that can dramatically increase your search results on Google
  • Over 50 million users are using Google Plus enhanced products each day
  • Google+ was the fastest social network to reach 10 million users at 16 days
  • Google Plus experienced an increase of 55% in traffic in December 2011 from November 2011
  • Google "+1" button served more than 5 billion times per day
  • In less than one day the Google+ iPhone app became the most popular free application in the Apple App store
  • 49% of LinkedIn users have a household income over $100k
  • 2 new members join every second
  • LinkedIn has 135,000,000 users (as at Nov 2011), up from about 85 million in late 2010
  • Every second two new users sign up
  • Age demographics are: 21% 18-24, 36% 25-34, 36% 35-54, 7% 55+
  • LinkedIn membership includes executives from every company listed on the Fortune 500
  • Foursquare has clocked up over 2 billion check-ins
  • 50% of users are in the U.S.
  • 31% of mobile users active on social networks use Foursquare
  • Users and check-ins have doubled in 6 months for 2011
  • There are over one million businesses on Foursquare